Is it possible to have a meal without even use spoons, forks or chopsticks? Yes, it is. And we are not talking about cutlery here! Please meet our Foodtech Village Community Member, Ambronite: an impressive plant-based, sustainable complete meal-shake. Based in Finland, Ambronite is appreciated worldwide by top performers and has customers in over 30 countries. Enjoy the reading!
Who is Mikko?
My name is Mikko Ikola and I’m the CEO & Co-founder at Ambronite
Besides nutrition and healthy lifestyle, I have a tech-background in Computer Science, and I'm inspired by topics such as leadership (Scaling Up methodology), crypto space, virtual assistants, crowdfunding and minimalism. I love decluttering and simplifying my life on all fronts.
What is Ambronite?
Ambronite’s mission is to help urban professionals to thrive with plant-based, sustainable food products.
Ambronite’s first product, Complete Meal Shake, contains 100% of everything the human body needs and quenches hunger for 4 hours. Ambronite is appreciated worldwide by top performers and has customers in over 30 countries.
Ambronite has been covered e.g. TIME Magazine, Wired and Wallpaper. We've has raised $1.5 MUSD in private funding from investors such as Jawed Karim (Co-founder at YouTube) and Lifeline Ventures
What’s the best thing that happened to Ambronite so far?
It’s really the mission that drives the motivation of the founders and the entire team.
The values we share are important to all of us also on a personal level. We care about healthy lifestyle and nutrition, and it’s something we value in our entire life, not just in the business life. Thus, besides being a business, Ambronite is a vehicle for us to share our personal values and love to the world. It is really motivating.
In essence, we want to prove that people don't need to compromise delicious and healthy eating to eat plant-based — that plant-based foods can be more delicious, nutritious and healthier to eat than traditional processed food that our broken food system is delivering us
I believe the faster the world stops relying so heavily on animal-based processed foods and moves towards a low-emission future, without compromising the taste and convenience, the better.
Why do you think this is now the time?
You just need to look at the data, that’s been presented heavily on media everyone. So many people are getting frustrated to politicians who are unable to push for important decision to make the world a better place for the next generations to come
The 2006 report Livestock's Long Shadow, released by the United Nations, states that "the livestock sector is a major stressor on many ecosystems and on the planet as a whole. Globally it is one of the largest sources of greenhouse gases (GHG) and one of the leading causal factors in the loss of biodiversity, while in developed and emerging countries it is perhaps the leading source of water pollution." Meat is also considered one of the main contributors to the current sixth mass extinction.
There’s so much data on this. And everyone can ask from themselves if they want to be part of the problem or part of the solution.
For us at Ambronite, the time to act is now.
Your message to the world:
I think our message was fairly clear above already :)
That said, we are not dogmatic with our mission. It is a gradual change and we’re not here to try to be superior humans with our values. We’re just showing an example and doing our part.
Finally, we believe that people at large DON’T want to consume our product just because they are sustainably made. Instead, we believe people want to go the Ambronite way because our products make you THRIVE and they taste DELICIOUS. There is no shortcut providing the satisfaction as number one priority. We believe that’s the only way to change consumer behaviour on a global scale.
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