Why is this happening over and over. Now it’s the fine tea brand Pukka that sells their soul to Unilever
The pioneering British brand has a turnover of over £30m and growth of around 30%. It is also growing rapidly across Europe and the US. According to Euromonitor 2016, Pukka is the fastest growing organic tea company in the world. The herbal, fruit and green tea market is currently worth €1.6bn* which trends suggest will become even more prominent globally in the future.
Sebastian Pole about the sell-out:
“With Unilever, we have new levels of reach and opportunity.”
Read about the acquisition on Food Supply as well (Swedish)