Swedish algae company Simris Alg launches in Berlin

by Hokan Lejdstrand - 06/09/2017 - 23:27

The acclaimed Swedish algae company, Simris Alg, begins selling its exclusive algae products at the hyped concept store Bikini Berlin. The launch will take place in conjunction with VOGUE Fashion Night Out on September 7th.

The Swedish pioneer will start selling its attentive 3-add-on at Bikini Berlin this fall. The launch takes place in collaboration with LNFA, which has been named one of the world's top ten designer stores in the fashion of VOGUE Paris. Simris Alg's products will be presented for the first time in conjunction with VOGUE Fashion Night Out on September 7th, and will be available for sale on-site at the store.

"We thought it was a little fun to launch in Berlin as the first stop, and the VOGUE event fits us perfectly." Commented Fredrika Gullfot, CEO, who will be in place at the launch. "The categories Fashion, Beauty and Health are increasingly flowing today. Berlin is also one of the world's most trendy cities, and a key entry to the German market for us. "

Berlin thus becomes the first stop for Simris Alg's launch in Germany.

Simris Alg is a multiple award-winning pioneer company that produces omega-3 supplements from cultured algae. The company was founded in 2011 by KTH researcher Fredrika Gullfot, and runs a world-class industrial algae for omega-3 production in Hammenhög, Österlen. The products are sold under the brand name Simris® Algae Omega-3, as a plant-based premium alternative to fish oil.

More about Simris Alg.

The company recently received a lot of attention as a finalist in the prestigious Änglamarks award, the most renominated award in Sweden for worthwhile efforts in food for the environment. 

Simris Alg has not yet been able to sell his products in his home country Sweden because of the Swedish Food Administration's incomparably restrictive interpretation of the EU rules for novelty food. However, this is expected to change later this year, which can enable multiple new healthy food alternative to enter the market.